If you are new to business blog writing and business-related social media it may not be clear exactly how they can be successfully interrelated to benefit your brand. A marketing and sales strategy that wholeheartedly incorporates these two-way communications conduits will unquestionably drive … Read More
I once attended a seminar which taught marketers they can literally differentiate ‘any’ product/service or brand. It removed my skepticism about developing competitive advantages forever. As a result I now know there are literally endless ways to create competitive advantages. It’s also … Read More
The shift to use of smart phones (and tablets) with their smaller-than-computer screens is presenting some graphic design and feature challenges for social media platform providers and consequently for social media brand marketers too. Smartphone Use for Social Media – Growing Higher than … Read More
The shift to use of smart phones (and tablets) with their smaller-than-computer screens is presenting some graphic design and feature challenges for social media platform providers and consequently for social media brand marketers too. Smartphone Use for Social Media – Growing Higher than … Read More
In January this year Facebook introduced the ‘beta’ version of its new Graph Search service and I ‘m sure most Facebook users have little understanding of what it is and what it does. Luckily I was on the Graph Search waiting list and am now just beginning to use it. Facebook’s Graph Search … Read More
While a relatively small percentage of companies do formal business planning, far fewer make the conscious effort to embed business ethics into their strategies. Ethics = Legal + Moral Business ethics are the values that define acceptable business conduct and should stop a company from pursuing … Read More
Entrepreneurs generally create a business plan to facilitate outside funding for their new business venture. But, often they don’t realize they also need to choose what stage of business to seek outside funding and what funding source is best for their circumstances. Seed Money ‘Seed money’ is … Read More
A Marketing Plan is just as fundamental to success as a Business Plan. Sometimes they can be included as a section of a Business Plan and at other times they need to be prepared as a separate document. … Read More
Don't Get On The Social Band Wagon Without A Plan In the attempt to take part in new social media marketing opportunities, many well-intentioned businesses jump in too quickly without a well-considered plan other than…to ‘be-there’. With well-intended but misguided early efforts they use social … Read More
Plans are Dynamic Why would a company that helps people prepare business plans make such a counter-intuitive statement? Well, to be honest, no matter how carefully people research and strategize, they will never be able to define the future 100% accurately...and the same is true with business … Read More