Blog posting takes a certain amount of planning and a few proven practices and less overt skill than you might think. Here are a few things I’ve learned from other business bloggers…
Stay Current on Subjects Others are Blogging and Podcasting About
I subscribe to as many feeds and listen to as many pod-casts in the business plan writing, marketing plans and social media marketing realm as I can afford time to digest. When it comes time to write the next blog, I have fresh information to write about. It isn’t scandalous to rehash popular topics from my own perspective…my audience may not be privy to this information from other sources and will appreciate receiving it, even if they don’t agree my spin on it.
Get the Best Blog Ideas from Your Customers and Clients
This is clearly one of the most valuable sources for good blog subject ideas. The variety of questions your customers and clients ask are pointers to the very best blog topics you need to write about…they have already told you what they are looking for more information about!
Write In an Informal Tone
Formal language is preferable for serious business and legal communications, but it’s not the natural conversational tone people use to speak naturally with one another and it can suck the life out of a blog post. And don’t be afraid to speak in the first person…it’s more ’personable’ and engaging, as long as you don’t use it to inflate your ego.
Turn on ‘Comments’
This is so obvious to me I almost didn’t mention it, but there are plenty of business bloggers that don’t want to deal with the potential for negative comments or simply don’t want to spend time responding to comments about their blog posts. In my opinion a negative comment that is responded to quickly and authentically is even better than getting a stroking positive comment. One of the main purposes of a blog is to encourage healthy engagement. Be courageous and communicative…turn on your blog comments feature, leave it on, and welcome every comment as an opportunity to participate in a meaningful dialogue.
Title Your Posts Carefully
Grabbing attention with catchy blog titling is wonderful and it works if it genuinely addresses the topic content ‘as advertised’. If it doesn’t because you were simply being sensational, your blog audience will be annoyed, leave your blog site quickly, and possibly never return.
Use Effective Internal links
While blogging is primarily about sharing good content in each blog post, it often relates well to other archived blogs on your site and other pages within your website that you can logically link to, adding even more value to the visitor’s experience. If you also use a reasonable sprinkling of your best search terms and link internally from them too, you’ll get some much needed search engine optimization benefits.
Post a New Entry at Least Once a Week
The best comment I ever heard about writing was from Stephen King the famous and prolific horror story writer. He said the main ingredient for adhering to a writing regime is ‘butt glue’…meaning you just need to create a schedule and stick to it. A weekly blog post schedule is not too much to ask of anyone intent on getting the many benefits offered. After all you’re not writing a book, just a few hundred words every seven days.
Promoting Your Blog in Your Social Media
I wrote a whole blog post about this recently…check it out here.