Beyond helping your website with search engine optimization, the main purpose of having a blog associated with your website is to provide visitors with valuable and engaging content that makes it worthwhile to spend their time reading. This also supports your brand’s need to win visitor trust, which is ultimately expressed when they ‘opt-in’ on your website by entering their email address in response to an on-site ‘call-to-action’.
Here are six suggestions for creating good interaction between your website’s blog and your social media channels.
Link from Your Social Media Profiles to Your Blog
You can add your blog URL to all of your social media profiles. The goal is to always be sure your blog is easily accessible.
Feed Your Blog Content to Your Social Media Channels
Automatically publish your blog posts on your social media channels. You can adjust your media profile settings on Facebook, Google+, LinkedIn and other social media profiles that provide this capability.
Include Share Links on Your Blog Posts
Every social media company provides a ‘plug-in’ button for their clickable share, like, +1, or follow actions. They all make it possible for people to share your blog posts directly on their social media profiles.
Comments (with Your Blog Address) Other Blogs
Find other blogs with content material similar to your blog content and comment there to join a conversation and get recognized as well by the blog owner and people that visit it. You need to be sure to include your blog address in the right place on the comment form so blog visitors there can click through to read your blog content too.
Offer Guest Blog Posts to Other Bloggers
Discover blogs covering similar content to yours and offer to create a solid ‘guest’ blog post for them…with your blog address included in the biography that goes with your post.
Join Social Media Groups and Share Pertinent Blog Content
You can become a member of groups on all your social media channels that focus on topics similar to your blog content. You can make comments and join their discussions. Later you can start sharing links to your most appropriate blog posts.